Intertextile Shenzhen prepares to welcome new exhibitors


As events and exhibitions begin to resume in Guangdong province, Intertextile Shenzhen is preparing to welcome new domestic, as well as international exhibitors to China’s fashion capital from July 15-17. This will be Messe Frankfurt’s first show since February and has relocated to larger and brand new Shenzhen World Exhibition and Convention Center.

 

Following the disruption to production lines and supply chains, the fair will serve as a key platform for the industry to reconnect. Also with a market recovery anticipated, Intertextile Shenzhen is ideally positioned as one of the most popular trade events in the region to help exhibitors and buyers of quality fabrics and accessories prepare for the seasons ahead.

 

“As the first Messe Frankfurt trade fair to be held since February due to the global pandemic, Intertextile Shenzhen is glad to once again, be able to support the industry and provide a key trading platform for textile apparel businesses in the Greater Bay Area,” Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd said in a press release. “The relocation to the Shenzhen World Exhibition and Convention Center is an exciting step for the fair and offers the opportunity for future growth and additional convenience for exhibitors and visitors.”

 

This year, Intertextile Shenzhen will host a Japan pavilion and five domestic pavilions. The well-established and popular Fine Japan Zone will return and is once again expected to be a success at the fair. Japanese suppliers are recognised in the Chinese market as offering high quality craftsmanship, exclusive fibres and for having the ability to handle small quantity orders, stock orders and quick delivery services. The dedicated pavilion will display a variety of premium cotton and man-made ladieswear, menswear and casual wear fabrics.

 

In addition, the domestic pavilions, Shengze, Yuezheng, Jieqingban, Fabrics China Pioneer Plant and Fabrics China Award Pavilions will display a selection of fabrics including differentiated yarn, diversified silk, colourful denim, fashionable plush and versatile print along with knitted, lace and embroidery products. Meanwhile, a noteworthy domestic exhibitor new to the fair this year is Zhangjiagang VCare Textile. They will display their featured product, woven plush, known for its softer and thicker properties than knitting plush along with other knitted, woven and bonded faux fabrics. They are able to offer customisation and small batch orders with a fast delivery. 

 

As doors open this week, a number of VIP buyers from over 40 renowned brands, including Goelia, Mukzin, Eeka Fashion, Umisky, Chenyu, Coverdsg, Rose Lingling will meet with exhibitors to further promote business exchange during the show. The VIP delegation will be made up of fabric buyers, designers, KOLs and decision makers for e-commerce platforms among other professional buyers.

 

Whilst Intertextile Shenzhen will go ahead as planned, there are a number of travel restrictions still in place across the world. To accommodate those who are unable to travel, a series of online services will be provided, allowing business interactions to take place virtually. Online meetings will be arranged and held during the show via the business matching programme, maximising the opportunities for both buyers and exhibitors. What’s more the online e-catalogue has been launched, offering a sneak-preview and detailed fair guide for buyers.

Fibre2Fashion News Desk (JL)

As events and exhibitions begin to resume in Guangdong province, Intertextile Shenzhen is preparing to welcome new domestic, as well as international exhibitors to China’s fashion capital from July 15-17. This will be Messe Frankfurt’s first show since February and has relocated to larger and brand new Shenzhen World Exhibition and Convention Center.

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